Strategic Content & Brand Communications Specialist
I craft narratives that move people and build brands. From long-form editorial to strategic campaigns — words that drive engagement, build trust, and create lasting connections.
What I Do
Blogs, articles, and long-form editorial content crafted to inform, engage, and rank — across healthcare, wellness, publishing, and more.
Building brand identity from the ground up — tone of voice, messaging frameworks, and positioning strategies that resonate with target audiences.
Content calendars, captions, one-liners, and campaign copy for social platforms — punchy, on-brand, and built to convert.
Media relations, press releases, and corporate communications for brands that need to control their narrative with confidence.
Homepage to about page — web content that reflects your brand's personality while being clear, compelling, and SEO-conscious.
Polishing authored articles and corporate documents to publication standard — meticulous attention to clarity, flow, and accuracy.
Career Journey
With 8+ years across content writing, branding, PR, and digital marketing — I specialize in crafting impactful brand stories, SEO-focused content, and audience-driven marketing strategies. My journey spans publishing, healthcare, travel, and the creative industries, shaping a versatile approach to strategic communication and digital brand growth through KeywordAddicts.com.
Selected Work
Healthcare · Long-form Blog
Homoeo Amigo — Homeopathic Clinic Chain
Long-form content and corporate branding copy for a chain of homeopathic clinics operating across Kolkata and Noida.
View Sample →Luxury Wellness · Blog
Bio Valley — Natural Extract Brand
Premium blog content for a luxury natural-extract wellness brand under the Bhargava Phytolab umbrella.
View Sample →Health & Wellness · Long-form
SehatUP — Sexual & General Health Platform
Sensitive, well-researched long-form content for a digital health platform focused on wellness and sexual health.
View Sample →Corporate · Branding Copy
Short-form & Social Media Copy
Punchy one-liners, social media captions, and corporate branding copy — including mental health awareness content.
View Sample →PR · Press Release
Homoeo Amigo — Press Coverage
Press release achieving coverage on OnlineNews9 — announcing treatment milestone of 50,000 patients across Delhi-NCR and Kolkata.
Read Article →PR · Press Release
SehatUP — BioSpectrum India
Press release published in BioSpectrum India for the launch of India's first integrated digital health clinic.
Read Article →The Person Behind the Words
An accomplished marketing professional with a deep understanding of business needs, public perception, and media practices. I help companies and high-profile individuals control their narrative through strategic communications — combining impeccable writing with sharp editorial instincts. With a background in English Literature and a P.G. Diploma in Public Relations, I've built campaigns from the ground up, managed media relations, and maintained company blogs across industries.
Education
P.G. Diploma in Public Relations
EMDI Institute of Media & Communication, Kolkata
B.A. in English Language & Literature
Asutosh College, Kolkata
Schooling
South Point High School, Kolkata
Languages
English
Bengali
Hindi
French
Notable Events
Participated in Lakme Fashion Week, Zee Bangla Awards, Dance India Dance, and various industry trade fairs and book launches across India.
Get In Touch
Whether you need a one-liner or a full content strategy — I'm available for freelance projects. Let's create something worth reading.
"Words have the power to build brands, shift perceptions, and create lasting impressions."